Unilever is one of the world's leading suppliers of Fast Moving Consumer Goods (FMCG) with strong local roots in more than 100 countries. Its portfolio includes some of the world's most iconic brands like Lipton, Knorr, Flora, Dove, Axe, Lux, Sunsilk, Vaseline, Omo & Comfort among others.
WJ Towell began importing Unilever products into Oman in the late 1920's. In 1993 a decision was taken to form Towell Unilever; a joint venture between Unilever and WJ Towell which initially focused on a roster of fifteen Unilever brands of Food & Personal Care products i.e. Lipton Tea, Lux beauty soap and Close-UP Toothpaste to mention a few.
The brands are competitively priced to reach individuals in all income brackets and packaged to appeal to local tastes.
Towell Unilever, with its office in Azaiba, employs 100 employees and distributes around 400 products across Oman. A 4000 square meter ultra-modern warehouse facility was built in 1996 to support the company's distribution hub in the capital.
Unilever's alliance with WJ Towell is part of this global FMCG's corporate strategy to join forces with strong local partners. Once markets have been well-established, Unilever invests to build its on-shore production facilities. Unilever has factories in Arabia in Jeddah that produce Home and Personal Care items and a tea packaging plant in Jebel Ali (UAE).
WJ Towell is proud to partner Unilever and contribute towards building the markets that have justified these investments.