One of the six strategic pillars of business for the Towell Group, and in Oman all automotive solutions are consolidated under Towell Auto Centre (TAC). Amongst the pioneers in the automobile business in Oman since 1972, Towell Auto Centre (TAC) celebrates 40 plus years of being recognized as a trusted name in all automotive related products and services and aims to be the one-stop centre in this segment. TAC takes off from the principle of its parent company and ensures the easy availability of high quality motor products coupled with the highest standard of service to its esteemed customers. 

(TAC) bases its definition of success on four pillars of focus:

  1. Customer satisfaction.
  2. Employee retention.
  3. Brand retention.
  4. Profitability and market share.


(TAC’s) ability to sustain and grow existing global business partnerships have made it one of the most sought after corporate by global brands. Its ability to balance long-term brand growth in market share while being profitable is a mix that existing partners cherish. Most of the brands represented in Oman have a happy and fruitful relationship with (TAC) for many years.

At the core of all (TAC's) activities lies their firm belief in customer delight, with a clear goal to build lasting relationships and get "Closer to the Customer". The company's new product launches and expansion of infrastructure and network also stems from the attempt to reach out to more and more customers.

Even within the company, (TAC) maintains a principle of closeness and solidarity; and it's no wonder that the company's employee retention is one of the highest. At (TAC), constant emphasis is laid on training and career development of staff; and a well-crafted selection criterion along with a detailed training program to help ensure that young Omanis with potential are identified and suitably trained to work in various departments of the company.

(TAC) represents Mazda Cars, Geely Cars, Higer Buses, JAC Trucks & International Trucks in the automotive arena.

(TAC) provides a single window access to some of the other global automotive related brands like Bridgestone tyres, Bandag retread, Alliance tyres, TOTAL lubricants, Yuasa & Antara batteries, Hofmann garage equipments, Heyco garage tools and GIS compressors, to name a few.

Over the years,(TAC) has bagged many accolades for the brands it represents and continues to add awards in recognition of its commitment towards these global brands and its customers in Oman.

Towell Auto Centre LLC
PO Box 1194, PC 130
Azaiba, Muscat
Sultanate of Oman