Enhance acquired the majority shareholding of Fairtrade LLC in 2010 and assists the Management of Fairtrade providing enhanced Brand Distribution Solution to their major business partners such as Mondelez, Towell Unilever, Napco, S.C Johnson, Al Safi Danone, Vileda, Energiser, Bahlsen & Americana.
Fairtrade was established in 1974 as a fully Omani owned company. Enhance acquired the majority shareholding in Novemeber 2010. Our core competency is the Distribution of FMCG products in the Sultanate of Oman.
The company has been restructured so that it may facilitate our commitment to support all customers with best quality services and restoring Fairtrade's well deserved reputation in the FMCG Distribution Business in Oman.
We have a dedicated network of Fairtrade branches in key cities in Oman. We are proud of our efforts to maintain a close proximity to our business partners and customers.
The business operations of Fairtrade are strategically divided into three key divisions:
Fairtrade brings some of the world's most popular and leading brands to Oman. All who share the same passion for exceptional quality and healthy living in the dry foods sector.
The frozen foods division of Fairtrade is strongly committed to our vision of enriching the health and happiness of people who consume our frozen food products.
Fairtrade non-food division is actively involved in delivering high-quality FMCG products such as detergents, personal care and household products.